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About Blogging: How to Write a Blog Post Using Ten Tips for Better Blogging

Fri, Mar 29, 2013

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By: Bonnie Worthington

About Blogging: How to Write a Blog Post-Blogger writing blog post

Blogging is a great way to increase website traffic and teach and entertain your readers

Whatever your reason is for blogging; there is one very important thing to remember when writing your blog post. You must give value to your reader or you will lose them.  You have to give your reader a reason to read and share your blog. When my website optimization clients ask me about blogging, I give them these blogging tips to creating engaging, sharable, valuable blog content for business and personal blogs.

  1. Create a Content Calendar:  If you don’t know what you are going to write about and when, then most likely you won’t.  Trying to come up with topics on the spur of the moment is usually a colossal time waster.  The first and most important step in any journey is to know where you are going and planning how to get there.  Take a calendar out and write down what dates you are going to publish your posts and what your blog posts are going to be about.  If you can’t think a month in advance, then plan a week in advance. My large clients do this on an annual basis (a year in advance). If you can’t, then do it a month or a week in advance.
  2. Make Blog Post Topics Interesting and Engaging: The best way to find engaging, interesting topics to write about is to do either of two things: Write about current events (find these by just looking at the calendar for current or seasonal events). For example, if my landscape architecture client was using the calendar method, they might blog about what plants and trees are best for spring blossoms or brilliant leaf color in fall. If your topic doesn’t tie into current events, then write a “how to” blog post. Readers love “how to” blog posts.  When you teach, you give value to your readers and you position yourself as the expert in the field. Or use the daily news as a source of trending topics, and then relate it to your topic.  My favorite source for trending topics is Google Trends.
  3. Do your keyword research.  Keyword research is extremely important when researching blog topics.  You will want to use keywords that are important to you and your website so your blog posts can be found in the search engines.  I use the free Google Keyword Research tool. If the words and phrases are not being searched, it’s probably not a great topic to write about.  Once you find relevant keyword phrases, use them in the title of your blog post and weave your top keyword phrases into your blog post. This helps the search engines see your blog post as relevant and your blog post will place well in the search engines.
  4. Create Keyword Rich Titles: The title of your blog post is going to be one of the single most important parts of your blogs, both from a reader engagement standpoint and from a search engine optimization perspective. Your title bears the most weight in your post for search engine findabiltiy, so use keywords from your keyword research and then put it together in a creative way.
  5. Link to other sites and to pages within your own website. The search engines like to see links to other websites and to pages within your own website in your blog posts. It’s best if you do not link to your competitors and always remember to have your link open in a new window, so when your reader clicks on the link, they will end up back on your site when they click out of the destination site.  When you create your anchor text (anchor text is the text in the hyperlink), use your keywords from your research. Don’t write “click here.”
  6. Optimize your images: Not all blog posts need an image, but images do break up the content and give visual enhancement, so I do recommend the use of images when you can.  If you do use an image, be sure to fill in your alt text (aka alt tag or image tag field).  The alt text is the text that is shown when you hover over an image. Be sure you’re the alt text you use is keyword rich and describes the image. Don’t go hog-wild keyword stuffing in this area, but do make it relevant. Since alt text is live text, it is readable to the search engines and helps to build the relevance of your post to the search query it answers. Info graphics are a great way to enhance a blog post, but remember the words inside the image are not readable to search engines, only the live alt text. A photo caption is also a great way add relevance and optimization to your images.
  7. Fill in your tags and categories for your blog post. Remembering to do this helps the search engines to find your article and helps organize your posts within your blog.
  8. Stay under 1,000 words.  The best practice for blog length is to stay between 300-1,000 words.  If you blog often, probably shorter blog lengths would be better for you.  However, the longer the post, the more chance you have to build relevance through strategic use of keywords.
  9. Make sure your share and RSS icons are visible and easy to use. There’s nothing like the power of social media to get your blog post read. Be sure your readers can share.
  10. End with a question or task:  If you end with a question or another way to get your readers to respond, you get your readers thinking about what you have written and are more likely to comment on your blog post.  If they comment, they are adding live content to your blog or website and comments show interest in your topic.

If you have any good ideas to share about blogging here, I’d love to hear from you.

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