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How to Get Your Yahoo Local Business Listing

Tue, Jan 18, 2011

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How to Get Your Yahoo Local Business Listing

By: Bonnie Worthington (http://www.BonnieWorthington.com)

Signing up for the local business listings on Yahoo is much like making a Google Places Page. First it requires you to have a Yahoo account. If you don’t already have one, just go to www.listings.local.yahoo.com. Follow the instructions for registration, or sign in if you already have an account. The Yahoo local page is not nearly as comprehensive as your Google Places page and won’t require as much thought or maintenance. If you want more than the basic page, for example to add tags to your listing, or to add photographs, you have to pay $9.95 per month. That is a personal choice.

Once you click the sign up button, or you sign in, your account information page will appear for you to fill in.

The first information to fill in is your business name. You are allowed fifty characters for this field, so add some keywords to your business name. For instance, if you are a business consultant and the name of your firm is Internal Business Solutions, add a keyword like Business Consultants after your business name. This will help if searches are done for Business Consultants in your city.

Next, input your address. Here you can choose to display your business address or not. If you don’t want your address displayed, there is a checkbox for you to mark.

Later, input your hours of operation, what types of payments you accept and other information if it applies to your business. If some of the fields don’t apply to your business, just leave them blank. Other fields include, year established, languages, brand names, products and services, professional associations you belong to, awards you have won, or other specials.

Yahoo Local also has you choose categories that your business falls under, just like Google Pages does, but there is no way to make a custom category on your Yahoo listing. You have to choose from their master categories list, and then choose a sub category. Be sure you do both for each main category. You can do this as many times as you want to, to refine your listing, but don’t add more categories than is truly necessary or truly applies to your business. Otherwise it will appear spammy and your listing might not get approved.

There’s not much to it after that. You can preview your page, edit and refine it, then click the submit button. There is a review period in which your submission gets reviewed and if it passes, your listing will go live within a short amount of time, usually on the same day, or next day.

Before pressing the submit button, Yahoo will give you the option to upgrade your account so you can take advantage of little extras that will draw attention to your account. Upgrade your page if you wish, but it’s not necessary.

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